How to attract tenants and buyers with your property marketing campaign
When it comes to selling or renting out your home, there are many important elements that combine to create a successful property marketing campaign.
Once you’ve made the necessary updates and improvements – such as decluttering, cleaning and sprucing up the space – you will need to think about putting your home on the market and selling or letting it for the best price in the quickest time possible.
With this in mind, here at Angels Sales & Lettings we have compiled a list of five tips for sellers and landlords to consider when marketing a property.
Use top-quality photos
As many prospective buyers and tenants begin their property search online, the first glimpse they will get of your home will be via your online photos. Because of this, you will need to ensure your photography is compelling enough to pique their interest from the get go.
Photos play a huge role in your marketing campaign, and of course, your chosen estate agent will be on hand to make sure that all pictures look clean and professional. Consider which images are more likely to attract the most attention and display them first on your listing.
Write a good property description
Your property description is just as important as your photography. Prospective buyers and tenants will be interested to know what your home has to offer which is not demonstrated in your images, so you’ll want to include an eloquent description that presents your property in its best light.
Don’t forget to highlight any unique details, as well as local amenities that may be of interest. For example, when marketing your property in Enfield, it’s worth mentioning the ancient market square, the area’s abundance of green space, and its excellent transport links.
Include a detailed floor plan
While having good photography and a beautifully-written description is imperative, floor plans can help to boost the overall appeal of your property listing. This is because prospective tenants and buyers will appreciate an accurate depiction of the home’s dimensions and layout.
What’s more, a good floor plan will enable them to assess whether the property meets their needs in terms of space, so it’s worth including one on your property listing.
Where is your property being advertised?
It’s crucial that your home is listed on the major property portals to guarantee the best possible exposure. For instance, here at Angels Sales & Lettings, we list on Rightmove and OnTheMarket, as well as our own website.
But don’t just stop there. Check that your home has a prominent spot in the window of your agent’s high street office and make sure that you have a ‘For Sale’ or ‘To Let’ board outside your home to tempt any potential buyers or tenants in the area.
Utilise your agent’s expertise
Most importantly, you’ll want to make sure you instruct an agency that is well-established, has outstanding negotiation skills and boasts extensive knowledge of the local market. Estate and letting agents are crucial to the moving process, as they live and breathe property and are well-versed in effective marketing – meaning they will be on hand to provide expert advice on your property advertisement whenever it’s needed.
At Angels Sales & Lettings, we offer a range of services for sellers (professional photography, floor plans and video tours) as well as for landlords (rental valuation and inspection, free ‘To Let’ board and rent collection).
For more information on selling or letting in Enfield and Newham, please get in touch with us on 0800 043 6678.
Additionally, to find out how much you could be generating in rent each month, or how much your home could be worth on the current market, you can request a free and instant online valuation.